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INSIDE THE ATELIER

A VISIONARY UNIVERSE 

The Fornasetti Atelier is where imagination takes shape and traditional craftsmanship gives rise to timeless objects capable of triggering visions, memories and everyday poetry. A universe where dreams redefine reality and irony subverts the rules.

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THE ORIGINS

The Atelier was born from the vision of an artist. In 1940, in Milan, Piero Fornasetti was a tireless observer: a collector of images, objects and ideas. This research gave rise to a distinctive alphabet of signs and metaphors, translated into tangible objects and decorative projects through a combination of artistic invention, experimentation and craftsmanship. For forty years, his son Barnaba Fornasetti has kept the original dream alive, reinterpreting its language in innovative ways and exploring variations that go beyond the boundaries of design.

THE ARCHIVE

A constellation of over 13,000 drawings, paintings, models, period objects and insights collected over time. For Piero Fornasetti, collecting and cataloguing were the very foundation of the creative act: a method that combined a boundless desire for knowledge and rigour, madness and practice. Today, this heritage is constantly evolving: ideas, images and notes are reinterpreted, combined and reimagined, generating new variations and maintaining a lively dialogue between memory and invention.

Since 1940, Fornasetti's ideas have taken shape through precise, handed-down manual rituals. From screen printing to painting, every gesture interprets the original vision, translating imagination into craftsmanship capable of standing the test of time. 

CRAFTED IMAGINATION 

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