Fornasetti creations have the power to transform an ordinary object by elevating it to the level of a multiple of art. This is the principle of 'practical madness': everyday elements capable of combining function and creativity, messengers of a timeless aesthetic that enriches life's moments and spaces with wonder and irony.

The act of collecting is inherent in Fornasetti's work: compilation, cataloging and creative iteration are its distinctive features. Collecting thus becomes a pleasurable practice that unites artist and collector.