Barnaba Fornasetti opens a new chapter for the Milan store, entrusting international studio Tutto Bene with the transformation of its interiors. An opportunity to experience the Atelier’s universe in a different way.

The reimagined space engages with the city, guiding visitors from a public dimension to a more intimate and contemplative one. At the entrance, the layout evolves continuously through sculptural floral compositions created live by Simone Gooch, founder of Fjura.

Moving upwards, the exploration of the Fornasetti catalogue unfolds as an ordered system in which forms, materials and decorations echo one another through repetition and variation.

On the upper floor, imagination takes shape as a living space: four rooms designed in continuity, each dedicated to an iconic Fornasetti theme. Here, the ordinary and the unexpected coexist. Decoration shapes everyday life.

Until 30 June, the ground floor hosts a flower shop led by Simone Gooch, an Australian creative and founder of Fjura, known for her sculptural floral compositions that balance wildness with precision. Using seasonal and unusual blooms, her arrangements are renewed daily. A natural companion to Fornasetti’s decorative world, the flowers are in dialogue with the Atelier’s visual language; transforming the space into a living, evolving installation. True to the Fornasetti spirit, something as simple as buying flowers becomes a small ritual.